Creative planning
We work with you to brainstorm concepts, themes, and visual styles that will resonate with your audience. This is where we define the overall direction and tone of the video, making sure it aligns with your brand's message and objectives.

Scripting 
We work on a script to determine the flow of the video. The script acts as a guideline, as we always leave some room for improvisation. 

Storyboarding
In this stage, we create a shot-by-shot breakdown of the video, mapping out every scene. This provides a clear visual representation of the video’s flow and helps us anticipate how each shot will contribute to the overall story. Storyboarding ensures that both our team and yours are on the same page before the cameras start rolling.

We will either take our own photos or create sketches to map out the scenes. Sometimes, we use AI-generated images to speed up the process, as long as it gets the point across. Stock photos are only used when there is a very tight deadline. Mock shoots can be used to create the storyboard too, capturing the necessary angles without overcomplicating the details. For instance, if the goal is to show a ball in slow motion, we'll take a photo of the ball and include a note explaining how the slow-motion effect will be applied in the final video. These images are simple but descriptive enough to communicate the vision effectively.

Setup planning
We outline the equipment, crew, and props required for the shoot. This includes determining the necessary lighting setups, camera rigs, sound equipment, and other technical details to prepare for the day of production.

Moodboard
A mood board is a visual reference guide that captures the overall tone, colour palette, and style of the video. It includes imagery, textures, color schemes, and even music references that set the emotional and aesthetic tone for the project. Creating a mood board helps align the creative team with your vision, ensuring that everything from the visuals to the soundtrack evokes the desired mood.

We will draw inspiration from existing visuals that reflect the desired tone and vibe. Using frames from movies, online videos, or other creative sources and compile them into PowerPoint slides for easy presentation. These moodboards are designed to give you a strong visual sense of the final product. If needed, extra slides are made to clarify the concept and ensure you fully understand the direction we’re taking. Whether shared digitally or printed out, the moodboard serves as a visual guide to keep the creative vision on track.

Resource/Material sourcing
After understanding the type of video you would like to shoot, we will source for all the necessary materials. These can include: background, any fabrics or textured background you may require, special effects such as glitter or smoke, and any other items that is required. 

Timeline planning
We establish a timeline that outlines each phase of the production process—from pre-production to final delivery. This timeline includes key milestones, such as approval deadlines, shoot dates, and post-production phases, ensuring that every task is completed on time.

Recce of filming locations
We do location recce before the shoot to inspect filming locations. We assess lighting conditions, space requirements, and any logistical considerations that could impact production. This allows us to identify potential challenges and plan accordingly, ensuring that filming runs smoothly.

Contingency planning 
Our contingency planning process involves having backup plans for every major element of the production. This includes alternative shoot locations, backup equipment, or revised schedules, ensuring that the project remains on track.